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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Wu, Linwan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
2
Advertising effects
2
Consumer behaviour
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Comparative advertising
1
Comparison
1
Country stereotypes
1
Country-of-Assembly (COA)
1
Country-of-Design (COD)
1
Country-of-Origin (COO)
1
Designation of origin
1
Emotion
1
Herkunftsbezeichnung
1
Psychology of advertising
1
Vergleich
1
Vergleichende Werbung
1
Werbepsychologie
1
affect priming
1
affective states
1
comparative advertising
1
comparison valence
1
matchup
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Wu, Linwan
Arora, Nilesh
3
Bang Nguyen Viet
3
DelVecchio, Devon
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Jae, Haeran
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Rana, Meghna
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Abu Farha, Allam K.
1
Aileni, Vidyadhar Reddy
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali, Azmat
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Billore, Aditya
1
Binford, Matthew T.
1
Biswas, Somdutta
1
Boeck, Harold
1
Boutsouki, Christina
1
Boyle, Brett
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
1
Butt, Irfan
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
2
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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