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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
~subject:"culture"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
Markenführung
Werbung
culture
Advertising effects
61
Werbewirkung
61
Advertising
36
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
15
Markenimage
15
Internet marketing
13
Online-Marketing
13
Brand
10
Markenartikel
10
Celebrity endorsement
8
Celebrity-Werbung
8
Marketing management
7
Marketingmanagement
7
Cultural identity
6
Kulturelle Identität
6
Fernsehwerbung
5
Social Web
5
Social web
5
Television advertising
5
Emotion
4
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Psychology of advertising
4
Werbepsychologie
4
advertising
4
Creativity
3
Designation of origin
3
Firm value
3
Kreativität
3
Language
3
Meta-Analyse
3
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31
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3
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Article
47
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Article in journal
47
Aufsatz in Zeitschrift
47
Language
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English
Author
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Brasel, S. Adam
2
Desmarais, Fabrice
2
Hornikx, Jos
2
Meurs, Frank van
2
Srinivasan, Raji
2
Um, Nam-hyun
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Alden, Dana
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Barone, Michael J.
1
Bernritter, Stefan F.
1
Billore, Aditya
1
Boyle, Brett
1
Brannon, Daniel C.
1
Burmester, Alexa B.
1
Butt, Irfan
1
Chandrasekaran, Deepa
1
Chen, Huan
1
Chen, Jiemiao
1
Chen, Li
1
Chen, Qimei
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Clement, Michel
1
Cornwell, T. Bettina
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Dunn, Lea
1
Edeling, Alexander
1
Fajardo, Tatiana M.
1
Gelper, Sarah
1
Gerritsen, Marinel
1
Ghanem, Salma
1
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Published in...
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Journal of global marketing
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
179
International journal of advertising : the quarterly review of marketing communications
146
Journal of business research : JBR
140
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
110
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
47
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1
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
5
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
6
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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