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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"International marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
International marketing
Brand management
616
Markenführung
616
Konsumentenverhalten
547
Brand image
404
Markenimage
404
Brand
315
Markenartikel
312
Beziehungsmarketing
140
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140
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136
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105
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105
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Marketingmanagement
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82
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Manrai, Ajay K.
15
Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Khare, Arpita
4
Kulczynski, Alicia
4
Sun, Qin
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Butcher, Luke
3
Chan, Haksin
3
Chan, Tsang-sing
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Coletti, Paolo
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
3
Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Jassawalla, Avan R.
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Mirzaei, Abas
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Paswan, Audhesh
3
Pelsmacker, Patrick de
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Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Shimul, Anwar Sadat
3
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Global Brand Conference <11., 2016, Bradford>
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Journal of global marketing
The journal of brand management : an international journal
Journal of business research : JBR
2,037
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
728
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
401
European journal of marketing : EJM
368
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
329
Journal of travel and tourism marketing
318
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of retailing
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Journal of marketing communications
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Cogent business & management
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Journal of marketing
299
International journal of retail & distribution management
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Tourism management : research, policies, practice
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The international review of retail, distribution and consumer research
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Marketing letters : a journal of research in marketing
291
Journal of fashion marketing and management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of the Academy of Marketing Science
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Technological forecasting & social change : an international journal
265
Journal of business ethics : JOBE
264
The journal of services marketing
263
International journal of contemporary hospitality management
262
Journal of economic psychology : research in economic psychology and behavioral economics
254
Marketing intelligence & planning
253
Journal of hospitality marketing & management
246
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
649
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1
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10
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649
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
8
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
9
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
10
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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