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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~person:"Maher, Amro A."
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
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Markenführung
2
Markenimage
2
Animosity
1
Brand
1
Brand attitude
1
Brand pride
1
Brand tribalism
1
Consumer acculturation
1
Consumer boycott
1
Designation of origin
1
Herkunftsbezeichnung
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Konsumentenboykott
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Markenartikel
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Migranten
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Rules of origin
1
Smartphone
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Ursprungsregeln
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boycott
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brand equity
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cosmopolitanism
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international government services
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Maher, Amro A.
Guzman, Francisco
7
Aichner, Thomas
3
Coletti, Paolo
3
Fetscherin, Marc
3
Rindell, Anne
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
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2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
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Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jayasimha, K. R.
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Klabi, Fethi
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Miocevic, Dario
2
Raman, Prashant
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Journal of global marketing
The journal of product & brand management
European journal of marketing : EJM
1
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ECONIS (ZBW)
2
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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
2
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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