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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Markenimage
Social Web
99
Social web
99
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
66
Markenführung
66
Internet marketing
59
Online-Marketing
59
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44
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42
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42
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36
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Wallace, Elaine
3
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2
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2
Stavros, Constantino
2
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1
Arcand, Manon
1
Areni, Charles Scott
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1
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1
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
71
The journal of brand management : an international journal
45
Journal of retailing and consumer services
38
International journal of internet marketing and advertising : IJIMA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of marketing communications
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of internet commerce
12
Psychology & marketing
12
Cogent business & management
11
Marketing intelligence & planning
11
Tourism management perspectives : TMP
11
Business horizons
10
Asia Pacific journal of marketing and logistics
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing
9
Technological forecasting & social change : an international journal
9
Journal of fashion marketing and management
8
Journal of strategic marketing
8
European Sport management quarterly : ESMQ
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of technology marketing : IJTMkt
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of service management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
European journal of marketing
5
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
53
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53
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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