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~isPartOf:"Journal of global marketing"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Advertising
1
Advertising effects
1
Consumer behaviour
1
Emotion
1
Nostalgia
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
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Werbung
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advertising effectiveness
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consumer behavior
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emotions
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Phau, Ian
Manrai, Ajay K.
6
Khare, Arpita
4
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Coletti, Paolo
3
Kalliny, Morris
3
Lim, Jeen-su
3
Wilken, Robert
3
Aashish, Kumar
2
Arefin, Md Shamsul
2
Awudu, Iddrisu
2
Chan, Haksin
2
Chan, Kenny K.
2
Chan, Tsang-sing
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Chowdhury, Tamgid Ahmed
2
Cui, Geng
2
Czarnecka, Barbara
2
Ghanem, Salma
2
Heinrichs, John H.
2
Jayasimha, K. R.
2
Ju, Ilyoung
2
Klabi, Fethi
2
Lim, Kee-Sook
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Maher, Amro A.
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Parker, R. Stephen
2
Raman, Prashant
2
Sheth, Jagdish N.
2
Sreen, Naman
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Surat Teerakapibal
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Tsai, Wanhsiu Sunny
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Wang, Xia
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2
Wang, Ying
2
Yang, Morgan X.
2
Yang, Zhilin
2
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Aali, Abdulrahman Yousef al-
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Adams, Russell
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Journal of global marketing
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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