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~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Arora, Nilesh"
~person:"Huh, Jisu"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Brand image
Herkunftsbezeichnung
Markenführung
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Advertising
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Advertising effects
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Werbewirkung
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Arzneimittel
1
Beziehungsmarketing
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Consumer behaviour
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Corporate reputation
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consumer attitude
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Arora, Nilesh
Huh, Jisu
Desmarais, Fabrice
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Um, Nam-hyun
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Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
2
Asian Academy of Management journal : AAMJ
1
Decision
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International journal of advertising : the review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising
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Journal of advertising research
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Journal of current issues and research in advertising : JCIRA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : innovations in planning and applied research
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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