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~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Gerritsen, Marinel"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"International marketing"
~subject:"Markenführung"
~subject:"Werbung"
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English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
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