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~isPartOf:"Journal of global marketing"
~person:"Chatterjee, Sheshadri"
~person:"Chen, Yi-min"
~subject:"Transnational corporation"
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The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
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