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~isPartOf:"Journal of global marketing"
~person:"Chen, Tsai"
~person:"Chen, Yi-min"
~subject:"Brand image"
~subject:"Taiwan"
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Chen, Tsai
Chen, Yi-min
Aichner, Thomas
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2
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Journal of global marketing
Global journal of business research : GJBR
1
Journal of business research : JBR
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Marketing intelligence & planning
1
The service industries journal
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ECONIS (ZBW)
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
2
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
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