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~isPartOf:"Journal of global marketing"
~person:"Wang, Jia"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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