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~isPartOf:"Journal of global marketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Brand management
International market entry
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Journal of global marketing
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Brand management as an internationalization strategy for SME : a multiple case study
Couto, Maria
;
Ferreira, João J. M.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011779448
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