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~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Consumer behaviour
6
Konsumentenverhalten
6
Fashion
5
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5
Brand management
3
India
2
Indien
2
brand positioning
2
fashion
2
Aesthetics
1
Bekleidungsindustrie
1
Brand image
1
China
1
Chinese consumer behavior
1
Clothing industry
1
Collectivism
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Consumer shopping styles
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Consumption theory
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Corporate Social Responsibility
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1
Cultural identity
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Einzelhandel
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Face
1
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International marketing
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Internationales Marketing
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Internet marketing
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Konsumtheorie
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Kulturelle Identität
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Luxury goods
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Markenimage
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Bandyopadhyay, Chinmoy
1
Li, Jie
1
Ray, Subhasis
1
Rusetski, Alexander
1
Strebinger, Andreas
1
Sun, Gong
1
Wang, Wangshuai
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Zhang, Xin-an
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Journal of global marketing
Journal of fashion marketing and management
56
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
Baltic Journal of Economic Studies
2
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1
Approach or avoidance? : the dual role of face in
fashion
consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
Saved in:
2
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable
fashion
brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
3
Prioritizing geo-references : a content analysis of the websites of leading global luxury
fashion
brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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