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Journal of global marketing
European journal of marketing : EJM
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Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects
Hui, Michael K.
;
Zhou, Lianxi
- In:
Journal of global marketing
15
(
2002
)
3-4
,
pp. 95-116
Persistent link: https://www.econbiz.de/10006974726
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