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Journal of global marketing
24th European Regional Conference of the International Telecommunications Society (ITS): "Technology, Investment and Uncertainty", Florence, Italy, 20th-23rd October, 2013
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Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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