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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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The niche portfolio strategy to global expansion : the influence of market resources on demand for
formula
one
racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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