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~isPartOf:"Journal of global marketing"
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Search: subject:"Global Consumer Culture"
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Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
global consumer culture
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Consumer behaviour
2
Konsumentenverhalten
2
Acculturation
1
BoP orientation
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Bottom of the pyramid
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Country-of-origin effects
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Cross-cultural management
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Cultural identity
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Designation of origin
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Developing countries
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Entwicklungsländer
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Export
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FGLS model approval
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Herkunftsbezeichnung
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Interkulturelles Management
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International market entry
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Internationaler Markteintritt
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Korea
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Kulturelle Identität
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Measurement
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Messung
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Multinationales Unternehmen
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Rules of origin
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Social integration
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South Korea
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Soziale Integration
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Südkorea
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Transnational corporation
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Ursprungsregeln
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Welt
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World
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born global firms
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country of origin
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cross-cultural
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cross-cultural marketing
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Castro Aristizabal, Geovanny
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Durvasula, Srinivas
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Escandon-Barbosa, Diana
1
Hurtado-Ayala, Andrea
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Jo, Myung-soo
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Kim, Chang-soo
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Lysonski, Steven
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Journal of global marketing
Journal of business research : JBR
9
International marketing review
2
Journal of Business Research
2
Journal of international consumer marketing
2
Journal of international marketing
2
Cogent business & management
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of Community Positive Practices
1
Journal of Islamic marketing
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Review of marketing science
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ECONIS (ZBW)
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Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
Finding cross-national consistency : use of G-theory to validate acculturation to
global
consumer
culture
measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
3
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
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