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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nilesh"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Arora, Nilesh
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global marketing
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ECONIS (ZBW)
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Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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