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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Aquino, Karl"
~person:"Baeck, Sunmee"
~subject:"Brand image"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Aquino, Karl
Baeck, Sunmee
Ko, Eunju
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of product & brand management
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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