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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Baeck, Sunmee"
~person:"Bean, Jonathan"
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Consumer behaviour
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Advertising effects
1
Brand image
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Cosmopolitan servicescapes
1
Cosmopolitanism
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Dienstleistungsqualität
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Baeck, Sunmee
Bean, Jonathan
Grewal, Dhruv
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Kim, Kyung Hoon
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Donvito, Raffaele
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Evanschitzky, Heiner
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Gauri, Dinesh Kumar
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Ghaffar, Abdul
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Gustafsson, Anders
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Consumer culture theory
1
Journal of business research : JBR
1
Routledge Interpretive Marketing Research
1
Routledge interpretive marketing research
1
The journal of product & brand management
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ECONIS (ZBW)
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The cosmopolitan servicescape
Figueiredo, Bernardo
;
Larsen, Hanne Pico
;
Bean, Jonathan
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 267-287
Persistent link: https://www.econbiz.de/10012648999
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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