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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Services marketing quarterly"
~person:"Alén, Elisa"
~person:"Donvito, Raffaele"
~person:"Tran, Trang P."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Experiment
Luxury goods
Service quality
Konsumentenverhalten
6
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Customer satisfaction
2
Designation of origin
2
Dienstleistungsqualität
2
Herkunftsbezeichnung
2
Kundenzufriedenheit
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
country of origin
2
Beschwerdemanagement
1
Branded mobile apps
1
CFA
1
Comparison
1
Complaint management
1
Consumer ethnocentrism
1
Creativity
1
Customer behaviors
1
Customer service
1
EFA
1
Holiday behaviour
1
Indonesia
1
Indonesien
1
International marketing
1
Internationales Marketing
1
Kreativität
1
Kundenservice
1
Luxusgüter
1
Market research
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Market segmentation
1
Marktforschung
1
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Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
6
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English
6
Author
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Alén, Elisa
Donvito, Raffaele
Tran, Trang P.
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Gilboa, Shaked
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Dalakas, Vassilis
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Moser, H. R.
3
Ng, Mark
3
Park, Seong-yeon
3
Quach, Sara
3
Tesfom, Goitom
3
Thaichon, Park
3
Vescovi, Tiziano
3
Vilnai-Yavetz, Iris
3
Ackerman, David
2
Albinsson, Pia A.
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Chan, Kara
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Beom Joon
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Services marketing quarterly
Journal of retailing and consumer services
3
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of strategic marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
2
Reflections on "assessing tourist behavioral intentions through perceived service quality and customer satisfaction"
Alén, Elisa
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 358-362
Persistent link: https://www.econbiz.de/10011962788
Saved in:
3
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
Tran, Trang P.
;
Bich Khanh Ngoc Ho
;
Truc Quang Le
;
Hung …
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10011703046
Saved in:
4
Compensatory solution : can it save a company from a service failure?
Tran, Trang P.
;
Roswinanto, Widyarso
;
Yunus, Erlinda Nusron
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
Saved in:
5
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
6
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
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