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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The service industries journal"
~person:"Gulzar, Rafia"
~subject:"Brand management"
~subject:"Electronic Commerce"
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Gulzar, Rafia
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The service industries journal
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Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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