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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Aiello, Gaetano"
~person:"Anbuudayasankar S. P."
~person:"Braga, Solano De Souza"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Fashion
Service quality
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenführung
4
Brand
3
Creativity
3
Kreativität
3
Markenartikel
3
Markenimage
3
Luxury goods
2
Luxusgüter
2
country of origin
2
Advertising effects
1
Ceará-Brazil
1
Comparison
1
Dienstleistungsqualität
1
Hotel industry
1
Hotellerie
1
International marketing
1
Internationales Marketing
1
Luxury hotels
1
Movie-viewing motives
1
Product Placement
1
Product placement
1
Rules of origin
1
TripAdvisor
1
Ursprungsregeln
1
Vergleich
1
Welt
1
Werbewirkung
1
World
1
attitude towards brand placement
1
brand
1
brand associations
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brand placement in movies
1
brand placement value
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Aufsatz in Zeitschrift
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Aiello, Gaetano
Anbuudayasankar S. P.
Braga, Solano De Souza
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Girauc, Georges
1
Godey, Bruno
1
Goi, Chai Lee
1
Gunasekar, Sangeetha
1
Ha, Sejin
1
Hakeem, Abdul
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
4
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
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All
ECONIS (ZBW)
4
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1
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
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