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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Correia, Antónia"
~person:"Elsamadicy, Ahmed Mousa"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
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Consumer behaviour
4
Konsumentenverhalten
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Brand management
3
Markenführung
3
Luxury goods
2
Luxusgüter
2
Markenimage
2
Advertising effects
1
Ceará-Brazil
1
Dienstleistungsqualität
1
Egypt
1
Facebook
1
Hotel industry
1
Hotellerie
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Internet marketing
1
Luxury consumption
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Luxury hotels
1
Marketing management
1
Marketingmanagement
1
Mode
1
Movie-viewing motives
1
Online-Marketing
1
Product Placement
1
Product placement
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Social Web
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Social media marketing
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Social web
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TripAdvisor
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Werbewirkung
1
attitude towards brand placement
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brand placement in movies
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brand placement value
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consumer engagement
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external store environment
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fast food
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luxury brand fashion
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luxury marketing
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Anbuudayasankar S. P.
Correia, Antónia
Elsamadicy, Ahmed Mousa
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
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1
Alén, Elisa
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Cheung, Ronnie
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Chieng, Fayrene Yew Leh
1
Choi, Sunmee
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Chung, Christina
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Chung, Kim-choy
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Evans, Joel R.
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Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Girauc, Georges
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Godey, Bruno
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Goi, Chai Lee
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Ha, Sejin
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
3
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
4
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
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