//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Correia, Antónia"
~person:"Elsamadicy, Ahmed Mousa"
~person:"Gonçalves, Marina Furtado"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Advertising effects
1
Ceará-Brazil
1
Dienstleistungsqualität
1
Egypt
1
Facebook
1
Fashion
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Luxury consumption
1
Luxury hotels
1
Marketing management
1
Marketingmanagement
1
Mode
1
Movie-viewing motives
1
Online-Marketing
1
Product Placement
1
Product placement
1
Service quality
1
Social Web
1
Social media marketing
1
Social web
1
TripAdvisor
1
Werbewirkung
1
attitude towards brand placement
1
brand placement in movies
1
brand placement value
1
consumer engagement
1
external store environment
1
fast food
1
luxury brand fashion
1
luxury marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Anbuudayasankar S. P.
Correia, Antónia
Elsamadicy, Ahmed Mousa
Gonçalves, Marina Furtado
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Cogent business & management
1
International journal of enterprise network management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
3
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
4
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->