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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Gonçalves, Marina Furtado"
~source:"econis"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Fashion
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Service quality
Consumer behaviour
2
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2
Advertising effects
1
Brand management
1
Ceará-Brazil
1
Dienstleistungsqualität
1
Hotel industry
1
Hotellerie
1
Luxury goods
1
Luxury hotels
1
Luxusgüter
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Markenführung
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Movie-viewing motives
1
Product Placement
1
Product placement
1
TripAdvisor
1
Werbewirkung
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attitude towards brand placement
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brand placement in movies
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brand placement value
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means of lodging
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netnography
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user and gratifications theory
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Anbuudayasankar S. P.
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Arora, Nilesh
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Bae, Joonheui
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Belk, Russell W.
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Braga, Solano De Souza
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Chalip, Laurence Hilmond
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Cheung, Ronnie
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1
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Correia, Antónia
1
Elmadağ Baş, Ayşe Banu
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1
Evans, Joel R.
1
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Ghaffar, Abdul
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Girauc, Georges
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Godey, Bruno
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Goi, Chai Lee
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
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