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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Borders, Aberdeen Leila"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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