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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~source:"econis"
~subject:"Sport event"
~subject:"Sportler"
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Sport event
Sportler
Sport
9
Sports
9
Sportmarketing
7
Sports marketing
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Professional sports
6
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6
Consumer behaviour
4
Konsumentenverhalten
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Sport organization
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Sportorganisation
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Football
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Fußball
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Sport policy
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Sportpolitik
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Advertising effects
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Brand image
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Communication media
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Corporate reputation
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Emotion
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Firmenimage
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Kommunikationsmedien
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Markenimage
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Sponsoring
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Sponsorship
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Sports economics
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Sportveranstaltung
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Sportökonomik
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sport service
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Athletes
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Canada
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Cluster analysis
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Bailey, Bruce C.
1
Chun, Eunha
1
Gordon, Brian S.
1
James, Jeffrey D.
1
Ko, Eunju
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Ko, Jane
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Lee, Jieun
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Levin, Michael A.
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Naylor, Michael
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European Sport management quarterly : ESMQ
77
Journal of sport management : the official journal of the North American Society of Sport Management
68
Sport management review
53
International journal of sport management and marketing : IJSMM
47
International journal of sports marketing & sponsorship
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of sports economics
29
International journal of sport finance
22
Sport and migration : borders, boundaries and crossings
18
Applied economics
12
Sport, Business and Management : an international journal ; SBM
12
European journal of operational research : EJOR
11
Tourism management : research, policies, practice
11
Tourism management perspectives : TMP
9
Applied economics letters
8
Faculty research series / Holy Cross, Economics and Accounting
8
International journal of event and festival management
8
Journal of business research : JBR
8
Tourism economics : the business and finance of tourism and recreation
8
Discussion paper series / IZA
6
Hamburg contemporary economic discussions
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Department of Economics working paper
5
Asian economic policy review : AEPR
4
International journal of forecasting
4
Journal of vacation marketing : an international journal
4
European journal of marketing : EJM
3
Hamburg Contemporary Economic Discussions
3
Journal of destination marketing & management
3
Journal of hospitality marketing & management
3
Journal of risk and financial management : JRFM
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
NBER working paper series
3
Benchmarking : an international journal
2
Discussion paper / Department of Economics, The University of Western Australia
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
Economics letters
2
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ECONIS (ZBW)
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A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
2
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
3
Competitive balance as a predictor of season attendance among North American non-major sports leagues
Levin, Michael A.
;
Bailey, Bruce C.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10010405828
Saved in:
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