//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
~subject:"Sports economics"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sports economics
World
Sportmarketing
10
Sports marketing
10
Sport
7
Sports
7
Professional sports
6
Profisport
6
Consumer behaviour
3
Sport organization
3
Sport policy
3
Sportorganisation
3
Sportpolitik
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Communication media
2
Corporate reputation
2
Emotion
2
Firmenimage
2
Football
2
Fußball
2
Kommunikationsmedien
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportveranstaltung
2
Werbewirkung
2
sport service
2
Advertising
1
Arbeitsgruppe
1
Athletes
1
CRM
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Computerspiel
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gordon, Brian S.
1
James, Jeffrey D.
1
Kim, Soojin
1
Kim, Yongjae
1
Lim, Choong Hoon
1
Naylor, Michael
1
Pedersen, Paul M.
1
Trivedi, Jay
1
Yi, U-yŏng
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of sport management : the official journal of the North American Society of Sport Management
83
International journal of sports marketing & sponsorship
77
International journal of sport management and marketing : IJSMM
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
European Sport management quarterly : ESMQ
66
Sport management review
57
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
15
Journal of sports economics
14
International journal of sport finance
13
Journal of strategic marketing
9
Routledge international handbooks
8
European journal of marketing : EJM
7
Asia Pacific journal of marketing and logistics
6
Edward Elgar E-Book Archive
5
European journal of international management : EJIM
5
The journal of brand management : an international journal
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
The service industries journal
4
An Elgar research collection
3
Applied economics
3
Elgar original reference
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Sportmanagement : SPM
3
SpringerLink / Bücher
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
4
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->