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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Releasing the death-grip of null hypothesis statistical testing (p < .05) : applying complexity theory and somewhat precise outcome testing (SPOT)
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011703031
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