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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Hattula, Stefan"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Kraftfahrzeug
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Hattula, Stefan
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Journal of historical research in marketing
Journal of managerial issues : JMI
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
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