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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"McLeod, Christopher M."
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Kraftfahrzeug
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brand architecture
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brand environment
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McLeod, Christopher M.
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Journal of historical research in marketing
Journal of managerial issues : JMI
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10012816106
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2
Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James
;
McLeod, Christopher M.
;
James, Jeffrey D.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10012597273
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