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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
~type_genre:"Fallstudie"
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Journal of historical research in marketing
Journal of managerial issues : JMI
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of business and globalisation : IJBG
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International journal of sports marketing & sponsorship
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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FIFA World Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
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