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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing"
~person:"Hennig-Thurau, Thorsten"
~subject:"Marketing"
~subject:"Women workers"
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Hennig-Thurau, Thorsten
Kumar, V.
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Journal of historical research in marketing
Journal of marketing
Markt und Konsum
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Harvard-Business-Manager : das Wissen der Besten
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Lehr- und Forschungsberichte ; 48 (2001)
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Marketing-mix strategies - distribution strategy and pricing strategy
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Does customer demotion jeopardize loyalty?
Wagner, Tillmann
;
Hennig-Thurau, Thorsten
;
Rudolph, Thomas
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
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