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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Keller, Kevin Lane"
~person:"Shapiro, Stanley J."
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Homburg, Christian
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Journal of historical research in marketing
Journal of marketing
Lehrbuch
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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wi wirtschaft
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Erich Gutenbergs Theorie der Unternehmung - Wirkungen auf die heutige Betriebswirtschaftslehre
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
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2
Stanley Shapiro : looking backward, a personal retrospective
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 244-252
Persistent link: https://www.econbiz.de/10009758432
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3
Satisfaction, complaint, and the stock value gap
Luo, Xueming
;
Homburg, Christian
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003746961
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