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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Bennett, Gregg"
~person:"Greenhalgh, Greg"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Brand management
Kraftfahrzeug
Sportmarketing
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Sports marketing
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Sport
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Consumer behaviour
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Konsumentenverhalten
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Professional sports
3
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Advertising
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Advertising music
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African American consumers
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Bennett, Gregg
Greenhalgh, Greg
Wear, Henry
3
Ballouli, Khalid
2
Bernthal, Matthew J.
2
Biscaia, Rui
2
Heere, Bob
2
Jensen, Jonathan A.
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McLeod, Christopher M.
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Naraine, Michael L.
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Rocha, Claudio
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Simmons, Jason M.
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Abeza, Gashaw
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Collins, Dorothy R.
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Deshpande, Gopikrishna
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Du, James
1
Dwyer, Brendan
1
Ferreira, Mauricio
1
Graeber, Justin
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Greenhalgh, Greg P.
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Greenwell, Chris
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Greenwell, T. Christopher
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Hambrick, Marion E.
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Hansell, Sandy
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Hardy, Stephen
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Hattula, Stefan
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Hayduk, Ted, III
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Heo, Yoon
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Inoue, Yuhei
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James, Jeffrey D.
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Sport management review
1
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ECONIS (ZBW)
2
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A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
2
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
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