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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Greenhalgh, Greg"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Kraftfahrzeug"
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Greenhalgh, Greg
Ballouli, Khalid
6
Drayer, Joris
6
Ko, Yong Jae
6
Dwyer, Brendan
5
Lee, Joon Sung
5
Greenwell, T. Christopher
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Kunkel, Thilo
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Larkin, Benjamin
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
2
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ECONIS (ZBW)
2
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An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
2
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
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