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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Greenhalgh, Greg"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
~subject:"Sweden"
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Brand management
Kraftfahrzeug
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Sport
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Sportmarketing
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Sports marketing
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Consumer behaviour
2
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Advertising effects
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Football
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Fußball
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Markenartikel
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Personality psychology
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Schweden
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Greenhalgh, Greg
Wear, Henry
3
Ballouli, Khalid
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Bernthal, Matthew J.
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Biscaia, Rui
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Heere, Bob
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Jensen, Jonathan A.
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Drayer, Joris
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Du, James
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Dwyer, Brendan
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Ferreira, Mauricio
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
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2
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
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