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~isPartOf:"Journal of historical research in marketing"
~language:"eng"
~language:"nld"
~person:"Gervais, Pierre"
~subject:"History of economic thought"
~subject:"Ökonomische Ideengeschichte"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre
;
Gervais, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012880739
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