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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
~subject:"Holiday behaviour"
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Search: subject:"Management"
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Consumer behaviour
Holiday behaviour
Brand management
415
Markenführung
415
Konsumentenverhalten
388
Brand image
320
Markenimage
320
Brand
201
Markenartikel
199
Beziehungsmarketing
178
Relationship marketing
178
Social Web
71
Social web
71
Customer satisfaction
68
Kundenzufriedenheit
68
Internet marketing
61
Online-Marketing
61
Hotel industry
56
Hotellerie
56
Dienstleistungsqualität
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50
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49
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416
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Guzman, Francisco
9
Mattila, Anna S.
6
Fetscherin, Marc
4
Kim, Eojina
4
Line, Nathaniel D.
4
Tanford, Sarah
4
Tang, Liang
4
Chi, Christina Geng-Qing
3
Hanks, Lydia
3
Hegner, Sabrina
3
King, Ceridwyn
3
Li, Mimi
3
Noone, Breffni M.
3
Pinto, Diego Costa
3
Raab, Carola
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Agag, Gomaa
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Back, Ki-joon
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Chen, Chien-Yu
2
Chi, Christina Geng-qing
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Eid, Riyad
2
Flight, Richard L.
2
Gao, Yixing
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Gursoy, Dogan
2
Herstein, Ram
2
Herter, Márcia Maurer
2
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of product & brand management
Journal of business research : JBR
834
Journal of retailing and consumer services
779
International journal of hospitality management
316
The journal of brand management : an international journal
292
Tourism management : research, policies, practice
242
Journal of travel and tourism marketing
240
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
185
The journal of services marketing
160
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Journal of hospitality marketing & management
143
Journal of the Academy of Marketing Science
141
International journal of contemporary hospitality management
136
Journal of marketing communications
136
Journal of marketing
130
SpringerLink / Bücher
130
International journal of consumer studies
129
Marketing intelligence & planning
125
Journal of retailing
123
Cogent business & management
118
Journal of marketing management : MM
111
Tourism management perspectives : TMP
111
Journal of strategic marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
The service industries journal
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of international consumer marketing
90
The international review of retail, distribution and consumer research
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
81
Journal of promotion management : innovations in planning and applied research
80
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ECONIS (ZBW)
416
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416
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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