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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"McIntyre, Nancy"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
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