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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"O'Neill, John"
~person:"Su, Na"
~person:"Vives, Aldric"
~subject:"Markenführung"
~subject:"Preismanagement"
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Markenführung
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functional congruity
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O'Neill, John
Su, Na
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Tourism economics : the business and finance of tourism and recreation
4
International journal of contemporary hospitality management
2
International journal of hospitality management
2
The Cornell hospitality quarterly
2
Handbook of hospitality strategic management
1
Journal of vacation marketing
1
The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
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Image congruity or functional congruity? : the moderating effect from the social visibility of hotel consumption at different price levels
Su, Na
;
Hu, Yaou
;
Min, Hyounae
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
7
,
pp. 961-979
Persistent link: https://www.econbiz.de/10012053389
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