//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Tang, Liang"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markentreue
1
Relationship marketing
1
brand loyalty
1
elaboration likelihood model
1
functional congruity
1
name-brand coffee shop
1
self-congruity
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Tang, Liang
Aluri, Ajay
1
Back, Ki-Joon
1
Holland, Stephen
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Lee, Ju Yup
1
McIntyre, Nancy
1
Nuseir, Mohammed T.
1
Price, Bradley S.
1
Shin, Minjung
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Townsend, Kyle M.
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Self-congruity and functional congruity in brand loyalty
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->