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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Kundenintegration"
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Kundenintegration
Beziehungsmarketing
6
Brand loyalty
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Markentreue
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Relationship marketing
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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brand loyalty
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customer engagement
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
4
Innovating for trust
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management decision : MD
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Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
The journal of business & industrial marketing
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The service industries journal
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Thesis on economics and business administration
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
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2
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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