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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Brady, Michael K."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Kozak, Metin"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
15
Konsumentenverhalten
15
Customer satisfaction
12
Kundenzufriedenheit
12
Kundenbindungsprogramm
6
Loyalty program
6
Dienstleistungsqualität
5
Service quality
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loyalty
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Einzelhandel
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Perception
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Retail trade
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Wahrnehmung
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Brand image
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Destination management
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Destinationsmanagement
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Holiday behaviour
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Markenimage
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Meta-Analyse
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Tourism marketing
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Tourismusmarketing
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reward programs
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Automation
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Brady, Michael K.
Evanschitzky, Heiner
Fu, Xiaoxiao
Kozak, Metin
Noble, Stephanie M.
Tanford, Sarah
Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Back, Ki-Joon
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Berenguer Contrí, Gloria
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Dewnarain, Senika
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2
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2
Ahearne, Michael
1
Ahn, Young-joo
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Journal of hospitality marketing & management
Journal of marketing
Journal of retailing
Journal of service research
Journal of travel and tourism marketing
SpringerLink / Bücher
Tourism management : research, policies, practice
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
2
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
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