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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Mollá Descals, Alejandro"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
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Einzelhandel
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Retail trade
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Beziehungsmarketing
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Brand image
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Brand management
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Globalisierung
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consumer receptiveness
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Mollá Descals, Alejandro
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kumar, V.
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Lee, Seonjeong
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Line, Nathaniel D.
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Saarijärvi, Hannu
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Schramm-Klein, Hanna
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Tanford, Sarah
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Karjaluoto, Heikki
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Kim, Mi Ran
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Kim, Min-Seong
2
Lemon, Katherine N.
2
Lim, Weng Marc
2
Mattila, Anna S.
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O'Connor, Peter
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Qu, Hailin
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Sekhon, Harjit
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Siddarth, S.
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Silva-Risso, Jorge M.
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Steinmann, Sascha
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Akhtar, Nadeem
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The international review of retail, distribution and consumer research
Decision support systems : DSS ; the international journal
1
International journal of retail & distribution management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
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Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly
;
Sakarya, Sema
;
Hyllegard, Karen
;
Gomez …
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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