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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Anderson, Eric T."
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"USA"
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Konsumentenverhalten
Relationship marketing
USA
Consumer behaviour
2
Advertising
1
Beziehungsmarketing
1
Distribution channel
1
Einzelhandelspreis
1
Learning process
1
Lernprozess
1
Online retailing
1
Online-Handel
1
Retail price
1
Sales tax
1
Standardisierung
1
Standardization
1
Switching behaviour
1
Theorie
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Theory
1
Umsatzsteuer
1
Vertriebsweg
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Wechselverhalten
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Werbung
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advertising
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customer learning
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product standards
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switching costs
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Anderson, Eric T.
Dhar, Ravi
11
Dahl, Darren W.
7
Han, Heesup
7
Kumar, V.
7
Gijsbrechts, Els
6
Ramkissoon, Haywantee
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Mattila, Anna S.
5
Prayag, Girish
5
Zhao, Min
5
Amir, On
4
Baloglu, Seyhmus
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Cobanoglu, Cihan
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Lee, Seonjeong
4
Levav, Jonathan
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Mavondo, Felix
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Tanford, Sarah
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of pricing research in marketing
1
Harvard business review : HBR
1
MSI reports : working paper series
1
The quarterly journal of economics
1
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ECONIS (ZBW)
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
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