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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Bai, Billy"
~subject:"Relationship marketing"
~subject:"USA"
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Journal of hospitality marketing & management
Journal of marketing research : JMR
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The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun
;
Bai, Billy
;
Murphy, Kevin
- In:
Journal of hospitality marketing & management
21
(
2012
)
5/6
,
pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
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