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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Heinonen, Kristina"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Bank
1
Bank marketing
1
Bankgeschäft
1
Banking industry
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Banking services
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Betriebliche Wertschöpfung
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Buyer-seller relationships
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Customer context
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Customer dominant logic
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Customer value
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Customers
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Finanzdienstleistung
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Invisible value formation
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Kundenwert
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Lieferantenmanagement
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Netnography
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Supplier relationship management
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customer sensemaking
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extraordinary customer experience
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lifeworld
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ordinary customer experience
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Heinonen, Kristina
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
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Mattila, Anna S.
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Ndubisi, Nelson Oly
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O'Connor, Peter
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Okumus, Fevzi
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Yi, Youjae
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Al-Hawari, Mohd Ahmad
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Al-Nabhani, Khalid
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Amin, Muslim
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Assaker, Guy
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Baloglu, Seyhmus
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Bang, Nguyen
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Bapat, Dhananjay
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Bilgihan, Anil
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Bowden, Jana
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Brun, Isabelle
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Busser, James A.
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Cheng, Li-Keng
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Choi, Sejung Marina
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Chu, Xing-Yu
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Darley, William K.
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Eriksson, Kent
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Gil Saura, Irene
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Goh, Ben
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Hermansson, Cecilia
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Hoffmann, Arvid O. I.
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Hollebeek, Linda D.
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Kim, Mi Ran
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Journal of hospitality marketing & management
Psychology & marketing
The international journal of bank marketing : IJBM
Meddelanden från Svenska Handelshögskolan
3
The journal of services marketing
3
Journal of service management
2
Annals of public and cooperative economics
1
Business horizons
1
E-commerce trends for organizational advancement : new applications and methods
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Global mobile commerce : strategies, implementation, and case studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
3
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1
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
2
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
3
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
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