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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
895
Konsumentenverhalten
895
Beziehungsmarketing
146
Relationship marketing
146
Customer satisfaction
139
Kundenzufriedenheit
139
Markenimage
126
Brand management
114
Dienstleistungsqualität
103
Emotion
90
USA
79
United States
79
Hotel industry
78
Hotellerie
78
Brand
76
Markenartikel
76
Advertising effects
69
Werbewirkung
69
Gastronomie
61
Restaurant industry
61
Viral marketing
61
Virales Marketing
61
Social Web
60
Personality psychology
55
Persönlichkeitspsychologie
55
Online retailing
53
Online-Handel
53
Experiment
49
Internet marketing
44
Online-Marketing
44
Confidence
42
Vertrauen
42
Advertising
41
Werbung
41
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308
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308
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Woodside, Arch G.
6
Han, Heesup
4
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Cobanoglu, Cihan
3
Filieri, Raffaele
3
Jin, Naehyun Paul
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mavondo, Felix
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Tang, Liang
3
Ahn, Sun Joo
2
Amin, Muslim
2
Arnold, Mark J.
2
Assaker, Guy
2
Bagozzi, Richard P.
2
Baloglu, Seyhmus
2
Bodur, H. Onur
2
Casaló, Luis V.
2
Cheng, Li-Keng
2
Das, Gopal
2
Dewnarain, Senika
2
Ekinci, Yuksel
2
Fan, Alei
2
Flavián Blanco, Carlos
2
Goh, Ben
2
Gustafsson, Anders
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Min-Seong
2
Kim, Soon-Ho
2
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Journal of hospitality marketing & management
Psychology & marketing
Journal of business research : JBR
734
Journal of retailing and consumer services
685
The journal of product & brand management
321
International journal of hospitality management
294
The journal of brand management : an international journal
294
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
The journal of services marketing
133
Journal of travel and tourism marketing
132
Journal of marketing communications
129
International journal of contemporary hospitality management
125
Cogent business & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
International journal of consumer studies
108
Journal of international consumer marketing
104
Journal of the Academy of Marketing Science
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Marketing intelligence & planning
100
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Journal of marketing
96
Marketing letters : a journal of research in marketing
95
Journal of marketing management : MM
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
International journal of advertising : the review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
90
The service industries journal
90
The journal of consumer marketing
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of strategic marketing
85
Tourism management : research, policies, practice
85
Journal of fashion marketing and management
83
Journal of global marketing
82
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
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308
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
6
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
7
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
8
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
9
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
10
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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